On Thursday, Apple issued a press release and a report by the analytics group on the success of third-party apps on its App Store. As you scroll through the report, you can see some apps that look familiar to you and some that don’t. What exactly are these apps? Also, why would anyone use them on any of Apple’s apps? Why are they popular?
Let’s take a closer look at some of these popular third-party apps used on iPhones in the United States.
Tapas, Readict, Dreame and Wattpad are all online social reading platforms. Each app connects readers and writers through original pieces. Readers can support their favorite writers through paid stories, writing contests, and more. Unlike Audible, Kindle, and Apple Books, these are all places for freelance authors to share their work.
Audible is Amazon’s own audiobook and podcast service. For a monthly subscription, users will have access to one of the largest catalogs of audiobooks on the market. Kindle is another app from Amazon, it’s the retail giant’s selection of ebooks. There are subscription plans like Kindle Unlimited and Prime Reading, but neither is required to use the service. E-books can be purchased individually.
Libby and hoopla are reading apps that allow readers to borrow eBooks, audiobooks, magazines and more using their local library card. In addition to reading material, you can rent movies, music and TV through hoopla.
SiriusXM, iHeartRadio, and TuneIn Radio let you stream popular music, podcasts, and radio stations. TuneIn also offers sports and news, with the ability to stream live from CNN, FOX and MSNBC. Additionally, Amazon Prime members get a discount on a TuneIn Live subscription for their Alexa devices.
Musi presents itself as a simple music streaming platform. You can bookmark and organize music videos, create playlists, share music with friends, and stream to any AirPlay-enabled device. The app is free, but with a paid subscription you can remove ads. Audiomack is a youth-focused, artist-driven music streaming platform. Audiomack and SoundCloud allow small creators to share their music and grow their audience directly from each platform.
Spotify, Pandora, Amazon Music and YouTube Music offer some of the largest music catalogs in the world. With a premium subscription, you can listen to unlimited songs ad-free. Various offers help make some of these platforms successful. For example, a YouTube Premium subscription provides free access to YouTube Music. Additionally, there are student discounts on Spotify Premium subscriptions. Spotify takes the top spot in the US, and as mentioned in the report, the app is used 1.6 times more than Apple Music.
Apple TV+ has more of a quality over quantity approach compared to other major streaming services. Netflix, Hulu, Prime Video, Disney+ and HBO Max are the top performers alongside Apple and offer endless amounts of content. HBO Max is still new to the streaming game but packed with Blockbuster content. Netflix, Hulu, and Prime Video have been around the longest and reign supreme in the United States. As noted in the report, Netflix is used 17 times more than Apple TV+.
Tubi TV, owned by Fox, offers a selection of more than 35,000 on-demand movies and TV shows in HD; totally free. It is the leading free TV subscription service that you can use on all your devices. Crunchyroll is different from others because it has the largest collection of anime and manga in the world. It’s free with ads but offers a paid subscription to remove ads.
While it’s interesting to see a slew of third-party apps outperforming Apple’s, it’s not that surprising. An important note in the report shows that many iPhone users use multiple apps within a category. Especially when it comes to the kinds of apps we discussed, like playing apps and streaming music and TV, consumers tend to spread their resources around.
The full report can be viewed here.
How will this data evolve over time? What do you think about this? Are any of these apps new to you? Let us know in the comments below.
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