Maserati unveils new range of luxury electric vehicles and pledges to go all-electric by 2030

Italian luxury carmaker Maserati has announced a range of all-electric vehicles called Folgore, including a next-generation GranTurismo sports coupe, an electric version of the best-selling Levante, the all-new Grecale SUV and several other luxury sports cars and convertibles. The company said it will offer electric versions of all its models by 2025 and switch to electric-only vehicle sales by 2030.

In a press conference with reporters, Maserati CEO Davide Grasso said the automaker would also aim to completely eliminate sales of its internal combustion engine vehicles by 2030, although that would depend on individual markets and customer demands.

“That’s the landing point,” Grasso said of the 2030 target date. “It will affect different parts of the world with a different kind of speed, depending on how fast different markets move towards a future of electrification, which is already upon us.”

With that timeline in mind, Maserati claims to be the “first luxury brand to complete its electric range by 2025”. Certainly, other luxury sports car brands, like Porsche, Ferrari and Lamborghini, have announced their own electrification plans. (Porsche has already released its first model with the Taycan.) But the shift to electrification has been relatively slower among luxury automakers, as most still place a premium on loud, cranky V8s and V12s.

For years, Maserati was no different. The company has been talking for a while about making an electric car, but has never really followed through. This is likely due to the apathetic attitude of its parent company, Fiat Chrysler (now Stellantis), which, under the leadership of the late Sergio Marchionne, largely ignored electric vehicles.

In 2019, Maserati changed course by announcing a range of electric models, including battery-powered versions of its GranTurismo sports coupe and GranCabriolet convertible, as well as an unnamed electric sports car and an electric SUV. Last year, Maserati announced a hybrid version of the Ghibli sedan, which will only be sold in Europe.

The Ghibli hybrid was released last year, but in Europe only.

These plans are now more targeted. The GranTurismo coupé will be the first electric vehicle to come out of the Folgore product line. The electric sports coupe will be produced at Maserati’s Mirafiori plant in Turin, Italy, which recently received a 700 million euro (about $807 million) upgrade to prepare it for electric vehicle production. The GranTurismo, which will use powertrain technology derived from Formula E, will go on sale in 2023.

From the initial specs, the electric GranTurismo looks like a high-performance beast: “well over” 1,200 horsepower; 0-100 km/h (62 mph) in just over 2 seconds; a top speed of 300 km/h (186 mph). The vehicle will be made from lightweight materials to improve its speed. And three separate electric motors will enable “best-in-class” handling, Maserati said.

Later this month, Maserati will unveil an all-new electric vehicle, the Grecale SUV. Details are scarce now, but the vehicle is also expected to go on sale in 2023. Francesco Tonon, global head of product planning, said the Grecale “will be a benchmark in terms of range, performance, acceleration , charge time, top speed – everything.”

The rest of the Folgore lineup will be completed in the coming months, including the MC20 Spyder, a sister vehicle to the automaker’s ultra-luxury sports car, the new Quattroporte four-door sports sedan and an electric version of the top car. of the manufacturer. Levante SUV sale.

Like all sports car brands, Maserati will have to deal with the loss of noisy engines, one of its main characteristics, when switching to electric vehicles. Some automakers added artificial sounds to account for the lack of a growling internal combustion engine, but Maserati said it wouldn’t go down the same route. “The Maserati sound isn’t fake,” Tonon said, “because we’re talking about authenticity.”

The company has also confirmed plans to develop Level 3 autonomous technology for its Quattroporte sedan, which means the vehicle will be able to drive itself, without human supervision, on certain roads, most likely highways.

“Someone may think that because it’s a car for drivers we’re not looking at self-driving, but in fact it’s the opposite,” Tonon said.