Jeep has an April surprise for Tesla, Ford, Rivian and GM

Jeep missed the first electrification train.

But the iconic brand is determined to grab the next one. To achieve this, the off-road vehicle manufacturer knows it has to make a lot of noise.

Its main rivals have occupied the headlines for several months. More importantly, they have managed to establish themselves in the conversations of consumers who are wondering if their next vehicle purchase should be an electric vehicle.

For those who have decided, they have, for the moment, opted for Ford (F) – Get Ford Motor Company report, which should soon start production of the F-150 Lightning electric pickup, the ecological version of the best-selling F-150. The F-150 Lightning order book is already full.