Elon Musk and Tesla adopt a confusing rule

After dominating the start of the year, Tesla (TSLA) – Get the Tesla Inc report and Elon Musk are equally determined to grab headlines in the second quarter, which is just getting started.

The premium electric vehicle maker and its whimsical CEO aren’t just planning to take all the media space. They also want to send a message to the rest of the auto industry and the wider business community: it’s their world, and we just live in it.

Elon Musk is due to inaugurate the Tesla factory in Austin, Texas, this Thursday, April 7. This plant will be the electric vehicle manufacturer’s fourth production site after Fremont in California, Shanghai in China and Berlin in Germany.