An unexpected collaboration delighted watch fans. Omega and Swatch have teamed up to offer a collection of 11 models of what they call the MoonSwatch. Recreating the exact proportions and design of the famous Omega Speedmaster Moonwatch, these are quartz watches in bioceramic cases…and they cost $260.
The Speedmaster is an absolute staple of the watch collection, but its current version costs around $6,400. The chance to get it for a fraction of that amount – with a dial actually co-signed by Omega itself – is exciting to a lot of people. Let’s face it, though, even if you already have a Moonwatch, or even if you never wanted one (which is hard to believe), these are just fun.
The MoonSwatch measures the same 42mm as the Speedmaster with all the details intact, from the contours of the case to the “stepped” sub-dials. Of course, they immediately stand out from Speedmasters for several reasons. First, quartz movements dictate a certain dial layout with evenly spaced sub-dials across the dial, unlike the Speedmaster’s layout which clusters the sub-dials towards the bottom half. If you look closely, there’s also “Swatch” and “MoonSwatch” right there on the dial.
With each version themed around a different celestial body in our solar system, the Moon’s is the closest to the current Omega Speedmaster. Other versions, however, take creative license and exploit the possibilities of Bioceramic, offering all sorts of colorful cases and designs, as you’d expect from Swatch. Bioceramic is Swatch’s own material that uses ceramic and castor oil to create something like a plastic-ceramic hybrid material that is light, silky, scratch-resistant and interesting.
You can get one pink for Venus, yellow for the Sun, green and blue for Earth itself, or one for Mars which is based on an Omega prototype made for NASA in 1972. More keys for the super nerds of watches: the “dot over 90” design and a hidden “S” embedded in the center of the crystal. It is worth checking out all the variations. Each will come on a velcro strap, just like astronauts wore on their space suits.
Although there are many collaborations these days, those between two watch companies are rare, with secrecy and competition being the norm. Omega and Swatch are two sister brands within the Swatch Group, but it’s always surprising to see something like the prestigious Omega (and Speedmaster) name legitimately on a $260 watch. Some might think this devalues the Omega brand and Speedmaster design, but it also shows Omega as playful and appeals to a younger crowd – and those who currently can’t afford a Speedmaster. We would love to see more such collaborations between watch brands.
So how do you get one? For the moment, they will only be available in certain Swatch stores from this Saturday, March 26, and a customer will not be able to buy more than two. In other words, they might be hard to get your hands on since they won’t be available online, at least for now.
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