Theory Elite Women’s runner Julie Duvert (left) is excited about the fresh start for 2022
PRESS RELEASE: ProBikeKit P/B Theory
The team will race as Theory P/B ProBikeKit in 2022 and beyond. Kiwi and Pinkbike Academy participant Bradley Harris joins the team for 2022, lining up alongside team manager and elite cyclist Nic Bean, and elite French cyclist Julie Duvert. Theory Junior Development launches with pilot Ivan Williams, a promising 14-year-old racer. The team will ride Yeti Cycles and Pirelli Tires in 2022.
Since its release in 2020, it’s fair to say it’s been a bit of a rocky road for Theory (as it has been for most of the world’s top mountain bike teams and riders, for that matter); competitions have been delayed or postponed, travel plans have been interrupted and there has been an overwhelming demand for bikes and products, creating more challenges for sponsors and teams. Fast-forward to spring 2022, and it feels like a fresh start for Theory. Let’s call it Theory 1.2, or using the team’s new name: Theory P/B ProBikeKit.
Pinkbike Academy contestant Bradley Harris is getting a well-earned shot on the big stage in 2022
Founded by former Santa Cruz rider and current Fox athlete Nic Bean, Theory Racing was established by riders for riders. Creating a fun and supportive environment has been the main ingredient of a platform designed to help riders reach the top of their game. Spread all over the world, the Nic and Julie team riders spend their time between California and Provence-Alpes in the south of France when they are not racing. Newcomer Bradley Harris calls Queenstown, New Zealand home. This global combination brings great energy to the team and a wealth of content that takes mountain bike fans to some of the best places to ride a bike in the world.
The theory will be to ride the proven Yeti SB150 fitted with Pirelli tires.
In addition to competing in the Enduro World Series, giving back to the MTB community has always been part of the team’s mission, hence the name, Theory. The team will take junior driver Ivan Williams under its wing in 2022 as he sets out to kick-start his own EWS development ambitions, starting with EWS80 in Scotland. The team will also host a series of community events and camps, supporting local riders as they travel the world. The team structure defies the myth that a team must be a factory team, and this is reinforced by the announcement of the new partners. Adding ProBikeKit and Yeti Cycles to the list of current team/athlete sponsors, which includes Pirelli, FOX, DYEDBRO, Crankbrothers, along with each rider carrying their own clothing sponsor, creates an unconventional but strong combination!
ProBikeKit moved into the world of mountain bikes in 2021. They have an impressive selection of products from leading brands, which can be shipped worldwide. ProBikeKIt has confirmed to Theory that they will be getting an order for Yeti frames later in 2022, as they move out of components, wheels, tires, clothing, etc.
Theory founder, team manager and elite cyclist Nic Bean commented:
“We are looking forward to the 2022 season and I am excited about the new partnerships we have. We’ve been building for the last two years and I can’t wait to see what the season has in store for us.”
“As well as creating an environment where elite cyclists can thrive, it’s incredibly important to me that we support cyclists of all abilities and ages, and I’m delighted that our partners have chosen to support this vision. The first in Theory is Sea Otter; We look forward to seeing you in California.”
Ian Chandler, Brand Marketing Manager at ProBikeKit added:
“This partnership marks the arrival of ProBikeKit in the world of mountain bikes. We have supported road cyclists from around the world for over 20 years and are excited to transition to the trail!”
“We are proud to work with Theory and delighted to support Nic’s vision. As the youngest team owner on the EWS circuit, I was impressed by Nic’s professionalism, humility and enthusiasm for giving back to the mountain bike community. The team has an exciting group of riders and I can’t wait to see what they can achieve in 2022. I hope the team can inspire and help riders achieve their own goals.”
Here’s to a great 2022 for the whole MTB world!