Max Verstappen and the Red Bull Racing team finished last season on a high with an F1 title victory in Abu Dhabi. Prior to that race, Oracle had provided Red Bull Racing with billions of race simulations that gave the team information about the track. Christian Horner, CEO of the new Oracle Red Bull Racing team, said: “Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 drivers’ championship. Oracle has shown that an analytics-driven race strategy can make the difference between winning and losing.
This week, Oracle and Red Bull Racing announced that the two companies’ new racing partnership would include a new unified team, car name and further joint development. Late last year I wrote about Oracles data analysis capabilities and its impact on Formula 1. You can read the full article here. These F1 partnerships go far beyond marketing commitments, and I’m excited to see the impact of data analysis race results and the performance of F1 cars. Oracle Red Bull Racing ushers in a new era of data-driven Formula 1 racing. Let’s dive deeper into the Oracle Red Bull Racing announcements.
Oracle Red Bull Racing Team
Last year, Red Bull’s Max Verstappen won the F1 title, snapping a 7-year winning streak for the Mercedes team. The Red Bull Racing team has the buzz at the moment. So the enhanced alliances between Red Bull Racing and Oracle came at the right time and brought some significant changes to the team dynamics. The most notable way is through a new team name that sports both brands. The unified team will now be called Oracle Red Bull Racing. The Oracle Red Bull Racing team will also introduce a new car for next season called the RB18. The new nomenclature changes are not the only changes that will occur due to this association.
Last year, the RBR team used Oracle Cloud Infrastructure (OCI) to increase the number of simulations by 1,000x, increase the speed of simulations by 10x, and reduce the cost of running billions of simulations. Since F1 teams operate under strict expense regulations, cost reduction is very important to the teams. Although the Red Bull Racing team used OCI extensively last season, the new Oracle Red Bull Racing team will rely more heavily on OCI capabilities. OCI’s capabilities will give the race team the analytical power to set race strategy, develop engines, engage fans and use AI and machine learning-driven driver training.
Deeper joint development efforts
Since the Oracle and Red Bull teams are now unified, we will see more joint development efforts between the two teams from now on. OCI can give the team insights into data in many different areas ranging from engine development, driver training, and esports.
Oracle will work with Red Bull Powertrains Limited on next generation F1 engines on the engine development front. These engines have a long time in development, so we won’t see them on the track until 2026, but we know they’re coming. The Red Bull team is using OCI to model engine combustion chambers to reduce costs and improve performance.
There are also some interesting AI and machine learning applications that Oracle is pushing forward with the Red Bull Powertrains team. The goal here is to use AI and machine learning to help develop Oracle Red Bull Racing’s next generation of world-class drivers. The Red Bull Junior Team will use OCI data to influence members’ driving styles. I see the Red Bull Junior team developing new strategies to reduce lap times thanks to Oracle data. There are some great esports applications for this technology, including training drivers on a virtual track in different simulated weather conditions.
Oracle Red Bull Racing will continue to develop its Red Bull Racing Paddock app using Oracle CrowdTwist Loyalty and Engagement. The app uses fan data to create a personalized loyalty program that offers unique rewards and helps make that fan feel like a member of the team. Fans can take quizzes, watch race highlights or earn points in a variety of other ways and redeem them for merchandise, autographed items, VIP experiences and more. This show has been a hit so far with fans, and the team has seen a 9-fold increase in member sign-up since introducing it last year. The Oracle Red Bull Racing team understands how vital fan engagement is to the long-term success of the team.
Oracle and Red Bull Racing were very successful together before operating under a unified team. I have no reason to believe that the team will not continue to improve with more synergy. With the formation of Oracle Red Bull Racing, we should see short term impacts as early as this F1 season and many others in the long term.
With the start of the next Formula 1 season the March 18thI am excited to see the unified Red Bull and Oracle teams compete under the Oracle Red Bull Racing banner. I have been an avid fan of F1 racing for the past year, and this season should be even more exciting to watch. Formula 1’s partnerships with tech companies were little more than a marketing engagement for brands looking to elevate their brand image. In 2022, the impact of future races could be determined by the data insights teams gain from partners like Oracle.
With the formation of Oracle Red Bull Racing, we were able to see the impact of data-driven decisions that have a real impact on race results. We’ve already seen a sneak peek of this at last season’s races, but I suspect there’s even more to come. I look forward to hearing the real-world impacts of Oracle Red Bull Racing on how data influences race results throughout the 2022 season. Congratulations to the Red Bull Racing and Oracle teams on the partnership.