Nukeproof-SRAM Factory Racing Reveal 2022 Kit

PRESS RELEASE: Nukeproof-SRAM Factory Racing

While the team will look very different from the outside, it will continue the incredible rider line-up of Sam Hill, Elliott Heap and Kelan Grant, who will once again focus on competing in the Enduro World Series. Sam, Elliott and Kelan will be joined by incredible new talent: Australian Dan Booker and Scottish pairing of Louise Ferguson and Corey Watson.

Nukeproof is proud to become the title sponsor of the team. Nukeproof-SRAM Factory races will use components, apparel, and frames. Joining Nukeproof as title sponsors is SRAM a long-term partner. SRAM has been a vital part of the teams’ success at the World Championship and we are excited to develop our relationship and expand the support we offer each other.

We are excited to continue our relationship with existing partners and to introduce some new ones:

• Rockshox suspension
• Michelin tires
• 7iDP protection and helmets
• Muc-Off cleaning and maintenance products
• Wahoo Gym
• MRP chain devices
• Camelbak hydration
• RRP fenders
• Smith glasses
• Applied Nutrition to help athletes with all their dietary needs.

“How good does the new team look? We hope you love the team bikes and look forward to 2022 as much as we do and can’t wait to show them off to all the fans at the World Series of Enduro, Crankworx and other select events we will be attending in 2022. Your support and encouragement for the riders it never goes unnoticed and we look forward to meeting you if you drop by the new team’s pit lane to say hello. Sam, Elliott, Kelan, Louise, Dan and Corey are really excited and motivated to get out there and get back racing when the 2022 season begins.

Lastly, I would like to say a THANK YOU to everyone who has been involved in the last 14 years of Team Chain Reaction. From all the amazing roster of riders that have represented us over the years to all the amazing sponsors that made everything possible for us, it’s been an amazing ride. Thanks to all the amazing staff we’ve worked with over the years at Chain Reaction, it’s been an honor to represent such an amazing company. We accomplished some amazing things beyond our wildest dreams when we started the team in 2007. The team started with an incredible second place finish in the first round of the 2008 Downhill World Cup in Maribor, Slovenia, and the success has continued from there. . Our time in the Downhill World Cup brought us individual and team victories and podiums, as well as British Downhill Series titles. Since focusing on the Enduro World Series, we have also racked up numerous wins and an incredible 4 world titles overall. It has been amazing to witness the global growth of Chain Reaction in this time. Truly amazing. “

Nigel Page – Nukeproof-SRAM Factory Racing Team Principal

“We are delighted to be evolving our relationship with Nigel and the entire team. Simply put, we are excited to be racing and working with some of the best talent in the world. The Nukeproof-SRAM Factory Racing Team is now a cocktail of talented Sam, Elliott, and Kelan who are not only amazing athletes, but great people to work with. We are excited to be able to expand the program and give Dan, Corey and Louise the opportunity to join the Factory Team on the world stage.

David Zimberoff, Vice President of Marketing at SRAM

“Our athletes are a vital part of the development and growth of Nukeproof. Not just the products, but the brand itself. Expanding our support for the team is an opportunity for Nukeproof to continue to increase our global awareness as we look to expand our international distribution. Partnering with SRAM as a joint title sponsor is an exciting prospect, and we look forward to seeing the results of this new relationship both on and off the track. Many thanks to our designers: the new setup looks amazing; We can’t wait to see the team wear the Nukeproof name and colors at the races.”

Rob Sherratt – Nukeproof Global Marketing Manager

Artwork by Adi Gilbert – 99 Second Studio
Pictures of Dan Griffith and Leighton Madden

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