SPRING, Texas–(COMMERCIAL WIRE)–Mobil 1™, the official motor oil of NASCAR, first celebrates fans during the 2022 NASCAR® racing season. This year, Mobil 1 will reward fans’ passion for the sport and love for the drive offering them exclusive opportunities to experience NASCAR-sanctioned racing like never before.
On behalf of Mobil 1, fans will experience racing from the driver’s seat with free NASCAR audio content and access to in-car scanners at select races throughout the season. Additionally, Mobil 1 sponsors the NASCAR Racing Garage, which gives fans the opportunity to race around the track and see the NASCAR Next Gen stock car and its features through Augmented Reality (AR) for the first time. Throughout the 2022 racing season, Mobil 1 and the National Association of Stock Car Automobiles, LLC (“NASCAR”) will also co-produce custom “Tech Talk” video content, providing an “insider look” into the world of NASCAR . and features both the racing details you need to know and educational 101 information. Content can be viewed on social media, including Facebook and YouTube, as well as on NASCAR.com.
“Through Mobil 1’s new approach to the season, our goal is to celebrate the culture of the sport and invite fans into the world of NASCAR in a way that only we can provide as a long-standing partner,” shares Bryce Huschka, manager. North American consumer marketing. , ExxonMobil. “As part of our commitment to the fans, we will continue to reward their passion for the sport and make 2022 more memorable and remarkable for the NASCAR community.”
To further celebrate the love of driving and passion for racing, Mobil 1 launched a new social account @Mobil1Racing on Instagram and Twitter. Through this channel, fans can connect and engage with exclusive content, including short videos highlighting on-track performance and behind-the-scenes footage. Be sure to follow for a chance to win virtual meet and greets, signed items, limited edition Mobil 1 swag, a chance to design a paint scheme, and much more.
Fan Forward initiatives officially started today! For more information, follow us on social media, including @mobil1 (Facebook) and @mobil1racing (Instagram and Twitter) for the latest Mobil 1 and NASCAR updates and deals. Also, be sure to check out the launch video, which was released via social media.
NASCAR, LLC and NASCAR.com are not sponsors of this promotion. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, LLC and is used with express permission.
About Mobile 1
Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the most stringent industry standards and provide exceptional protection even under extreme driving conditions. Mobil 1 Motor Oil is designed to help protect critical engine parts, maximize engine performance and extend engine life. For more information, visit us online at www.mobil1.us or follow @Mobil1 on Facebook, Instagram and Twitter.
The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for the number 1 form of motorsports in the United States and the owner of 16 of the nation’s leading motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™ and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and NASCAR Whelen Modified Tour), one local series base (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, America’s premier sports car series. NASCAR also owns the Motor Racing Network, Racing Electronics and ONE DAYTONA. Headquartered in Daytona Beach, Florida, with offices in eight North American cities, NASCAR sanctions more than 1,200 races in more than 30 US states, Canada, Mexico and Europe. For more information, visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram and Snapchat (“NASCAR”).