The Tesla Cybertruck. The Tesla roadster. The Tesla Semi.
The three products above saw new production dates scheduled by Tesla CEO Elon Musk on Thursday during his “Cyber Rodeo” at Gigafactory Texas. Although Tesla has accomplished so many incredible things over the past fourteen years, from financial ruin to being the world’s most valuable automaker, 2023 is a chance for the company to truly break away from its competition once and for all. He just has to keep his promises.
It’s no secret that Tesla missed some of its delivery deadlines. The Cybertruck was slated for production in late 2020. The facelifted version of the Roadster has been pushed back several times. The Semi is still a priority, but so is saving battery cells for the mass vehicles that Tesla produces. Full self-driving was to be completed for the first time in 2018. 30,000 Robotaxis were to hit the streets by the end of 2021.
Then the pandemic hit in 2020, and the entire automotive industry felt the effects. Though resilient in its efforts to avoid chip shortages, supply bottlenecks and a growing backlog, Tesla has taken matters into its own hands. It said it developed 19 versions of microcontrollers through the efforts of its in-house engineers, accelerated production of its 4680 battery cells, which it implemented in the first Made-in-Austin Model Ys, and opened two new factories in the first four months of 2022, doubling its production as a company.
But more than anything, 2023 is an opportunity for Tesla to truly stand out from its competition in terms of product lineup. While many companies focus exclusively on electric passenger or commercial vehicles, Tesla has the opportunity to expand its product line to fit almost any transportation sector.
The Cybertruck will be the fourth all-electric pickup on the market, following the Rivian R1T, GMC Hummer EV and Ford F-150 Lightning.
The Roadster will be the first of its kind: an estimated range of over 600 miles combined with an already proven, super-fast powertrain, and it might even hover.
Meanwhile, the Semi will expand the commercial electric vehicle market as Volvo’s semi-electric VNR, and Nikola’s plans for commercial electric vehicles continue to work through a tumultuous year.
Tesla’s Elon Musk predicts 2023 will see a “massive wave of new products”
The Cybertruck is absolutely Tesla’s priority: the truck has over a million pre-orders and the list of reservations continues to grow with each new sighting. If Tesla can start production of the Cybertruck in 2023, it will not only disprove so many naysayers of their skepticism, but it will also prove that the company has indeed overcome its cell supply shortages and parts bottlenecks.
The Roadster, while more of a novelty item, will bring the automaker’s revamped and groundbreaking vehicle back from the dead. After so many customers and sponsorship program winners may have given up on seeing the next-gen roadster, Tesla bringing this project back from the dead would mean so much to early adopters and the patient, loyal fans who crave the futuristic and stylish revival of the original Tesla vehicle.
The Semi would only further prove Tesla’s dominance. It would be a full-scale utility vehicle that complements Tesla’s already robust and extensive product line. Covering the luxury, mass market, van and commercial sectors would be monumental for a company that has already changed the overall architecture of the global automotive industry.
“My view is that many on the street and in the auto industry don’t realize how important and revolutionary the Austin plant is for Tesla,” said Wedbush analyst Dan Ives. “It’s a game-changer for Tesla from a supply perspective and Berlin-flexes production muscles more when other cars are struggling.”
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