GENESIS LAUNCHES A NEW CONCEPT CAR, THE GENESIS X SPEEDIUM COUPÉ IN NEW YORK

  • The Genesis X Speedium Coupe made its debut at Genesis House in New York City on Wednesday, April 13. The concept car previews what future Genesis owners can expect from the next wave of electric vehicles from Genesis.
  • Newly unveiled concept reflects Genesis’ reductive design principle
  • Genesis fenders and twin lines predominate in the design, while an hourglass silhouette gives the car its muscular presence

Frankfurt, Germany: Genesis created the Genesis X Speedium Cut April 13 to Genesis House, a cultural space located in the heart of New York’s Meatpacking District. the concept car incorporates Genesis DNA (Bold, Progressive, Distinctly Korean)while anticipating the next wave of electric vehicles, highlighting the future of Genesis as a true brand of luxury electric vehicles.

Consider a new style convention for the future

The Genesis X Speedium coupe was born out of a “freestyle” design exercise based on the Genesis X concept led by 2022 World Car Person of the Year, Genesis Creative Director Luc Donckerwolke. It inherits Genesis’ timeless “Athletic Elegance” design philosophy in an even more progressive way.

The Speedium name was inspired by the passion for motorsport felt by Genesis designers on the Korean circuit. The name also encapsulates Genesis’ belief that the emotional value of driving will remain strong in the age of electrification. The addition of the word “coupé” further accentuates the driving pleasure through aesthetic designs.

Genesis followed the principle of reductive designor “less is more”, for the concept auto. The Genesis X Speedium coupe is distinguished by its understated elegance, clean lines and subtle curves.

X Speedium Coupé challenges the status quo of a defined car type. It is not a conventional concept car that foreshadows the production lineup plans.

“This car is an open-door moment in Genesis’ journey towards our future EV design,” said Genesis Chief Creative Officer Luc Donckerwolke. “This is not a show car – this is a glimpse into our design processes as we explore ideas for the next wave of electric vehicles, one that incorporates Genesis DNA.”

At the front of the vehicle, the signature Genesis Two Lines lamps have evolved into a full-width element that encompasses the crest shape resembling the Genesis Crest Grille. It was designed to carry the fender face’s brand signature for the electrification era by integrating daytime running lights with low beam and high beam together. It wears an EV face that symbolizes Genesis’ transformation to become an all-electric car brand with a lineup of six models by 2030.

From an aerial point of view, the hourglass silhouette highlights the car’s passion and character. The curvaceous and sultry shape accentuates the wheel arches creating a muscular presence.

Viewed from the side, the Parabolic Line running from the front to the rear of the car maintains a certain tension in the design like a classic car would. The deliberate “anti-corner” design culminates in a clean look that exudes understated elegance.

Meanwhile, an elliptical tail balances the look for visually appealing tension between the convex and concave surfaces at the rear. The V-shaped brake lights interrupt the circular shape providing the stark contrast that is a hallmark of a Genesis vehicle.

“We give each design element space to breathe,” Donckerwolke said. “It’s not about putting the design elements in competition with each other, but about orchestrating the elements so that they complement and respect each other.”

The metallic emerald green shade of the concept is called “Inje Green”. As you would expect from a car inspired by a Korean circuit, the color encompasses the mountainous landscape where the track is located, completing the image of a classic car that embodies dynamism, speed and elegance. timeless.

About Genesis House

Genesis House opened in New York in November 2021 as the brand’s home in the United States Measuring 4,340 square meters and consisting of three floors, it carries on the bold and innovative spirit of the brand by welcoming customers from ‘a graceful way deeply rooted in Korean Culture.

The Basement, Cellar Stage is located in the basement equipped with a floor-to-ceiling LED-lit stage and state-of-the-art AV technology. Genesis organizes many events organized in collaboration with various artists and the local community.

The first floor is an exhibition space where guests can discover the entire Genesis range, both existing models and concept cars that express the brand’s future vision. The architects have used tessellated mirrors to highlight the cars on display, and a curator is on hand to provide detailed explanations. Curator service at Genesis House is provided in English, Spanish, French, Chinese, Korean and other languages.

On the second floor, you can enjoy a Korean cultural experience in the library, tea pavilion, Genesis House restaurant and terrace garden.

Genesis House Restaurant, established in collaboration with Onjium, a Michelin-starred restaurant and traditional culture research center in Seoul offers a creative and elegant dining experience reminiscent of noble-class Korean cuisine that drew inspiration from what Joseon-era royalty once enjoyed in their palaces.

The 882 square meter Terrace Garden, located outdoors on the second floor, overlooks the High Line, the Whitney Museum of American Art, the Hudson River, and Little Island. Reminiscent of a courtyard outside a “hanok,” or traditional Korean house, it is surrounded by low walls and an alleyway, serving as a cozy place to enjoy a cup of coffee or tea.

About Genesis

Genesis has established itself as a real alternative within the premium segment. With a commitment to hospitality and excellent service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury – their time.. Embodying its unique ‘Athletic Elegance’ design language, the brand continues to strengthen its range of vehicles and services across Europe by launching five premium luxury vehicles in the region in 2021. Genesis will introduce three electric vehicles in 2022 and, Starting in 2025, all new Genesis vehicles will be electric as part of the brand’s vision for a sustainable future. Genesis will also establish itself as a 100% zero-emission vehicle brand by 2030 and pursue the goal of becoming carbon neutral by 2035.

For more information on Genesis and its definition of premium, please visit www.genesis.com

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