Apple appears to be testing a new feature that would allow developers to automatically charge users when a subscription price increases, according to Tech Crunch.

General functionality of the iOS App Store
Currently, Apple requires customers to explicitly accept subscription price increases when the cost of a subscription increases. If a customer does not press the “Accept new price” button presented, their subscription is automatically canceled. But if the new feature being tested by Apple is rolled out, customers may simply be notified of an upcoming change, rather than being given the option to cancel. Essentially, Apple is testing an opt-out system rather than an opt-in system for subscription price changes.

When Disney+ recently increased its prices to $7.99 per month, some developers noticed that the Disney+ app sent a notification that looked more like an alert about a price increase than a clear choice to opt-in. Disney+ subscribers received a notification with a big “OK” button letting them know about the change, but there was no built-in opt-out button, with the app instead providing a link to change the subscription.

Other developers have noticed similar behavior for different subscriptions, and an Apple spokesperson confirmed Tech Crunch that it is running a pilot test on a new subscription system.

“We’re testing a new commerce feature that we plan to launch very soon. The pilot includes developers from different app categories, organization sizes, and regions to help test an upcoming enhancement that we think will be great for developers and users, and we’ll have more details to share in the coming weeks,” the spokesperson said.

If this change rolls out more widely, App Store users will need to monitor their subscriptions more closely, as it will be easier for a price increase to fly under the radar without the express opt-in system currently in place. .

Apple didn’t provide further details on the pilot test and didn’t provide information on which apps are currently involved or when the feature might roll out more broadly to all developers.

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