Gas? Where we’re going, we don’t need gasoline. DeLorean Motor Company, the short-lived 1980s automaker behind the DMC DeLorean sports car, became a pop culture staple thanks to the Back to the future franchise, returns with an EV model. The DeLorean EV concept was just teased, but its official reveal has now been brought forward three days with an eye-catching teaser image.
April 7 update: Following internet buzz about the possibility of an all-electric DeLorean, DMC CEO Joost de Vries revealed some tasty new information during a recent interview on the Electrify News Podcast. Here are some new details we learned from the thirty-minute interview:
- The new DeLorean EV concept will actually feature gullwing doors, but it won’t feature stainless steel bodywork like the original DMC-12.
- The new DeLorean is not expected to appear in any kind of Back to the future movie, but according to de Vries, there are plenty of movie opportunities for the EV and he will be seen in at least one movie in the future, if not more.
- Many concept images are circulating on the Internet, but according to the CEO of DMC, none of these images are the actual vehicle that will be revealed at Pebble Beach.
- With its new design, the DeLorean EV stays true to the original in that the front will look like the back and remain symmetrical throughout. According to de Vries, whether in front of you or behind you, you will be able to recognize that it is a DeLorean.
- The “V” teased on the automaker’s website is present in the center of the new DMC logo and represents the “heartbeat” of the brand. It will be featured in several places in the DeLorean EV and in future models (more on this below).
- The company debated whether to make the DeLorean EV a hypercar, but ultimately chose against it. The vehicle won’t be a 1.9-second 0-100 km/h vehicle, but it will be competitive in the market as a driver’s car – specifically in the top five.
- Unlike many other automakers, DeLorean plans to put assisted driving features on the back burner, putting the human element back into the electric vehicle. “It will not be an iPad on wheels.”
- de Vries said the DeLorean would be competitive with the Porsche Taycan and AMG GT. These are the types of vehicles that DMC evaluates.
- Shopping experience will vary by region – Middle East and South America will be importer based, Europe will be a mix of D2C and Franchise, North America is still TBD.
After about twenty minutes or so, the podcast really starts to get interesting, as de Vries explains that DeLorean isn’t just building an electric sports car, but an entire brand of electric vehicles:
We need a sports car to relaunch the brand, but the brand’s ambition is to be a full-range manufacturer. We can’t survive on a coupe. No matter how cool it is, but the volumes don’t justify the investment, nor the long-term perspective of what the investment requires. You will see other products from us. I’m not going to say if it’s an SUV or a sedan or something else, but there will be more volume-oriented products.
The DMC CEO went on to explain that when the team started this revival, they dug deep into their archives across Europe and the United States and discovered that the company had already designed other DeLorean vehicles as a four-door sedan and even a city bus. Plus, DeLorean designers have never stopped dreaming up new DMC vehicles, despite the company ceasing manufacturing decades ago.
In fact, de Vries divulged that there are designs for a 1990 DeLorean, a 2000 DeLorean, and even a 2010 DeLorean – a legacy of vehicles that DeLorean plans to share with the world:
So it’s up to us now to educate and tell our story of what’s happened over the last forty years and it’s super exciting to see what we’re going to launch. We are launching four cars at once. We’re releasing four generations of vehicles to make sure everyone understands that the DeLorean wasn’t just a car.
So when will we see these heritage vehicles? Over the next ninety days, apparently. Looking at the timeline, this timeline lines up with the DeLorean EV’s scheduled August reveal at Pebble Beach. So instead of a new DeLorean, there’s a chance the public will get a glimpse of four.
Much still remains unclear as to what is a concept and what will be a prototype slated for production, but DeLorean Motor Company looks set to take a second shot at making one-of-a-kind vehicles…and apparently not one like the last. time. Lots more treats and previews of fullness Electrify News PodcastCheck for yourself here.
DeLorean Motor Company is an American automobile manufacturer founded in 1975 by John DeLorean. Long before the Cybertruck, the company’s only vehicle, the DMC DeLorean arrived with stainless steel panels and gullwing doors.
Although production of the original iteration was short-lived, the brand remains a staple of ’80s pop culture, thanks to three appearances as a custom DeLorean time machine in the Back to the future trilogy.
While many of the remaining vehicles have been restored and celebrated for their role in the beloved film franchise, that’s about all the history has to say about DMC…oh, and all that drug dealing John DeLorean by the FBI.
Earlier this year, a new DMC website emerged touting a silhouette of those all-too-familiar gullwing doors…but not much else. With a revamped logo and a new tagline, “The Future Was Never Promised”, DeLorean has seemingly risen from the bowels of nostalgia and obscurity and will be reborn as an electric vehicle brand.
DeLorean EV set to debut August 18 at Pebble Beach
The resurrected automaker shared news of its EV debut via this Tweet from DeLorean Motor Company along with a full press release:
Along with the first real preview of the prototype (name TBD), we’ve learned that this new electric vehicle will be unveiled for the first time on August 18 on the awards ramp at the Pebble Beach Concours d’Elegance. Additionally, the DeLorean EV will be on display at Concept Lawn in Pebble Beach on August 21, as originally planned. Troy Beetz, Marketing Director at DMC, explained:
Excitement mounts like the doors of our iconic sports car, and we unveil the next-generation prototype three days ahead of schedule on Pebble Beach’s most prestigious stage.
DeLorean didn’t say why the debut was pushed forward and why it’ll be on the awards ramp, but seeing this prototype electric vehicle three days early is good news nonetheless. DeLorean Motor Company also said it would share the electric vehicle’s official name during the reveal.
The press release refers to the DeLorean EV as both a prototype and a concept, so if a production version eventually arrives, it will certainly change. Still, the prospect of an all-electric DeLorean is exciting, and even a three-quarter shot of the left shoulder and taillight might be enough to lure us to Pebble Beach this summer.
If only those original DMC DeLoreans actually worked like time machines.
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